VANS CULTURE CAMPAIGNS

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Creative

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Production

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Influencer

• Creative • Production • Influencer

Highsnobiety supported the Vans x Tiimberland collaboration launch through development of the creative narrative and production, as well a talent led initiative to drive excitement around the MTE winter product.

“Jess & her team were able to consistently translate ideas into captivating realities.”

- Jonathan Fan, Senior Manager, Global Digital Brand Communications at Vans,

Whitelabel Campaign: Vans x Timberland

  • Vans x Timberland teamed up for a project embodying 'meeting in the middle.' Highsnobiety made it unique by literally exploring lives at the geographic center of the USA, marked by coordinates.

    Our teams went to Nebraska, crafting a narrative content campaign that truly captured this partnership's essence.

    The piece was shared as a resource with Vans and Timberland. Other media outlets picked up the story for extra PR coverage alongside the featured content on Highsnobiety's platform.

Vans MTE Holiday Campaign

  • When Vans hit the streets of NYC with a life-sized shoe, Highsnobiety brought together three cultural talents for a day in the city. Our curated group of influencers created content with the giant shoe and shared their stories with their social followers too.